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My Time at Vada – by William Myers

2 Dec

I just spent the better part of the past 25 minutes trying to install a pesky font called Univers on my computer. After I attempted to wrestle the files out of every computer within a mile radius, or maybe it was just in the office I don’t remember, I finally got it to work. This is a pretty standard occurrence here at Vada Creative Studio, where I have been interning for the past two months or so. If I there is only one thing I have learned here (which I didn’t, thanks to doses of enthusiastic nuggets of knowledge dished out daily by Andrew, Sean and Michael) it would be that the details count and to always have fun designing! For everyone who thought that was two things- it isn’t. Vada runs an upbeat, optimistic, energetic design studio. This atmosphere is perfectly meshed with a keen eye for detail from the ground up on every project. I have been very impressed by the amount of effort to develop a knowledge and opinion for details, like the perfect font for every situation. Vada wouldn’t dream of not using Univers for the insonsiquential reason that it resisted every install attempt. They know how important that specific font for that specific project is- to Vada and to the client. Vada says: “We believe that good design is integral to commercial success. Bad design can destroy and poison even the best product or idea. Good design is communication, and communicatoin is the bridge between a brand and the people. Good design not only promotes, but legitimizes, and solidifies business between brand and client.” I saw first hand this philosophy in action with every single decision Vada makes every day- from font and color pallet choices to the size of a single period. Along the way of this design determination, they wouldn’t dream of dispensing the many laughs, jokes, quips, spunk, energy and pure creativity I have quickly grown to expect from Vada Creative Studio.


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